Growing Sales Pipeline
Offshoring Services
Objective
Develop a healthy pipeline of well-qualified opportunities for a new service offering.
Obstacles
The new offering had a significantly different value proposition that was focused on a new economic buyer with no prior awareness of the service offering or its value proposition.
Approach
Develop sales messaging content focused on enabling effective prospecting calls. Included a targeting guide, industry trends, profiles of key buyers, and executive dialogue guides.
Outcome
Quadrupled number of initial meetings with qualified buyers, increased convert ratio, and developed pipeline of opportunities.
